Like, Share and Leverage Your Social Media
We are at a crossroads between the young and the old operators when it comes to their relationship with social media. The next generation of young ‘hospopreneurs’ is motivated to pursue a powerful social media campaign, not only because it’s the environment they are well attuned too, but because it’s how a lot of interaction happens with this demographic – digitally. They haven’t had the years of face-to-face interactions, like the long-term players.
This brings me to the older industry veterans. This generation may still be conflicted about the digital flood shaping the hospitality front and whether it’s necessary. Like anything, when used incorrectly social media can lead to countless wasted hours and money, and worst-case scenario – a complete mismatch of your venue’s actual identity.
Think of Instagram as your friend who likes to party. Share the exciting themes of your venue, predominately around food and drinks. The key here is to share items that are completely unique to you. No more standard latte art and bacon and eggs. Showcase what makes you and your products unique.
Long answer, yes but only if you construct a social media strategy that is managed and maintained with your brand at the forefront. The reality is, social media is how the younger generation is communicating, learning and engaging with each other. It’s not going away and will only get bigger. front and whether it’s necessary. Like anything, when used incorrectly social media can lead to countless wasted hours and money, and worst-case scenario – a complete mismatch of your venue’s actual identity
So should you use it?